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Technological advances enable libraries to extra without problems serve consumers’ wishes. yet how can a librarian successfully speak what providers libraries provide? Marketing and selling digital assets: growing the E-Buzz! explains the principles of promoting and promoting, targeting sensible and artistic concepts that experience labored in educational, public, and precise libraries. revered experts from a number of libraries supply their insights and suggestion for potent advertising options for digital assets resembling e-serials, databases, and e-books, aiding library consumers to higher comprehend the assets now on hand to them.

This book provides librarians with sensible feedback on the way to most sensible permit their buyers find out about the on hand e-resources and teach them on the best way to use them successfully. Librarians in any kind of library atmosphere, whether formerly unschooled in advertising campaigns, can locate clean rules to use of their personal environment. This worthwhile software discusses intimately tips on how to boost a advertising plan, create and finance a promotional crusade, and the way to exploit new applied sciences to arrive out in your library buyers within the optimum method to advertise your e-resources.


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Retirement holds many questions for librarians. Smallwood’s quantity bargains perception, concept, and suggestions for these already retired in addition to these puzzling over retiring. A raft of veteran librarians, monetary advisors, and different specialists tackle * making plans for retirement, and the way to go away issues more healthy for these carrying on with your paintings * the professionals and cons of taking early retirement, together with monetary issues * tips on how to remain attached to the career after leaving the activity by way of undertaking part-time paintings and during specialist comparable actions * moment careers, group volunteering, commute, staying fit, budgeting, and different post-retirement actions and concernsThis booklet is helping librarians navigate a gentle passage into retirement.

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This e-book stimulates expert discussion among librarians and historians concerning the altering nature of background and the consequent wishes for a greater diversity of collections and library providers, together with inter-library personal loan, library guide, outreach, and reference.

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The following, acclaimed expertise writer and speaker Robin Hastings brings either her personal adventure as a library’s IT supervisor with outsourcing technical functions—including electronic mail and community backups in addition to simple maintenance—and that of others in her community of library techies to around out the booklet to aid libraries of every kind and sizes get monetary savings and extend prone.

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Seit 1998 der erste E-Reader erschienen ist, hat sich der digitale Buchmarkt spürbar weiterentwickelt. Dennoch erzielt der E-Book-Verkauf bislang nur einen Anteil von weniger als 1% am Gesamtumsatz der Buchbranche in Deutschland. Die kompakte Einführung verschafft dem Leser einen Überblick über technische Aspekte wie DRM, Formate und Lesegeräte sowie wichtige Downloadportale, die Wertschöpfungskette der Buchbranche und für das E-Publishing relevante wirtschaftliche und rechtliche Rahmenbedingungen.

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